Your chronically online, culturally fluent brand strategy partner.
I'm a Sydney-based strategic thinker and brand consultant helping businesses stay culturally relevant and audience-first.​​​
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Backed by 10+ years of industry experience across agency and in-house roles, I work with brands as a strategic partner, to tune into culturally relevant consumer insights, crafting audience-centred strategies. ​
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My approach is driven by a deep curiosity for the 'why' behind consumer behaviour, ensuring every brand strategy is rooted in truth, not just trends.
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Whether you are looking for a brand strategist or a cultural led consultant to sharpen your competitive edge, I'll collaborate with you to uncover the insights that keep your businesses moving forward.

Client experience across:














10x10 Philanthropy
We engaged Brogan to improve our communications to our community. She delivered a clear communications strategy shifting our focus from being primarily events to a stronger focus on our primary stakeholder; the not-for-profits we support and sharing their impact. ​​​​
Brogan's been really easy to work with. She's a clear communicator, prompt to respond and is effective at client management and keeping us on task. Working with Brogan is a seamless extension to our team.
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Caroline Geoghegan
Head of Community, Corporate Partnerships & Communications

Clear Hayes Consulting
Brogan is an absolute pleasure to work with, her strategic smarts and ability to keep projects rolling and on track are both enviable skills not many possess.
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A strong and confident communicator and strategist, Brogan was able to turn a number of brand challenges into clear, refreshed solutions that have helped to keep our clients businesses moving forward.
Alex Hayes
Principal & Founder
What do clients have to say?

