Hey, I’m Brogan.
Your chronically online, culturally fluent, strategic partner.
I'm a Sydney-based strategic thinker and brand consultant helping businesses stay culturally relevant and audience-first.
Backed by 10+ years of industry experience across agency and in-house roles, I work with brands as a strategic partner to tune into culturally relevant consumer insights, crafting audience-centred strategies.
My approach is driven by a deep curiosity for the 'why' behind consumer behaviour, ensuring every brand strategy is rooted in truth, not just trends.
Whether you are looking for a brand strategist or a culture-led consultant to sharpen your competitive edge, I'll collaborate with you to uncover the insights that keep your business moving forward.
Client experience across:
PlayStation
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7-Eleven
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Microsoft
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Cancer Institute & NSW Government
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Baby Bunting
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Care Pharmaceuticals
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Audika
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Hydralyte
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Luna Park
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Petbarn
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Greencross Vets
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Nespresso
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Dometic
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Bosch
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Sixt
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PlayStation // 7-Eleven // Microsoft // Cancer Institute & NSW Government // Baby Bunting // Care Pharmaceuticals // Audika // Hydralyte // Luna Park // Petbarn // Greencross Vets // Nespresso // Dometic // Bosch // Sixt //
What do clients have to say?
Is your brand in sync with your audience or has culture quietly shifted without you noticing?
The Culture Barometer is a focused audit of how your brand and content are landing against where your audience actually is and what's shifting in culture right now.
With an output that's specific, scored and actionable you may be surprised by where you sit on the scale.
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